Global brand strategy : unlocking brand potential across countries, culures and markets Gelder, Sicco Van

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Material type: Text

TextSeries: Publication details: Kogan Page Pub: London 2008Edition: Description: 260 pISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Institute of Management Processing Center	Institute of Management	658.8B GEL (Browse shelf(Opens below))	Available		IMK09485

Previous		No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available		No cover image available No cover image available	No cover image available No cover image available	Next
Previous	658.8B EVE Corporate brand personality: re-focus your organization's culture to build trust, respect and authenticity/	658.8B FLO Branding a store : How to build successful retail brands in a changing market place	658.8B GAL Building brands : strategy and tactics	658.8B GEL Global brand strategy : unlocking brand potential across countries, culures and markets	658.8B GLA Brand transformation : transforming firm performance by disruptive, pragmatic and achievable brand /	658.8B HAI Brand failures : the truth about the 100 biggest brandinbg mistakes of all time	658.8B HAI Brand failures : the truth about the 100 biggest branding mistakes of all time	Next

Modern Book Centre MBC-1519/09 DTD 21-09-2009

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