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Global brand strategy : unlocking brand potential across countries, culures and markets

Gelder, Sicco Van

Global brand strategy : unlocking brand potential across countries, culures and markets Gelder, Sicco Van - - Kogan Page Pub: London 2008 - 260 p - .

ISBN: 325

Subjects--Topical Terms:
Brand Management

Dewey Class. No.: 658.8B GEL

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