Advertising and promotions : an IMC perspective Shah, Kruthi; dD'Souza, Alan

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Material type: Text

TextSeries: Publication details: TATA McGraw-Hill Publishing Co., New Delhi 2009Edition: Description: 987 pISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Institute of Management Processing Center	Institute of Management	R 659 SHA (Browse shelf(Opens below))	Available		IMK09359

Previous	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	Next
Previous	R 659 LAN Kleppner's advertising procedure	R 659 OGI Ogilvy on advertising	R 659 PHI What's in a brand: Building brand equity through advertising	R 659 SHA Advertising and promotions : an IMC perspective	R 659 WEI Killer facebook ADS : Mastercutting edge facebook advertising techniques	R 659 WHA Advertising : critical approach	R 659.02 BUL Advertising association handbook	Next

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