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Advertising and promotions : an IMC perspective

Shah, Kruthi; dD'Souza, Alan

Advertising and promotions : an IMC perspective Shah, Kruthi; dD'Souza, Alan - - TATA McGraw-Hill Publishing Co., New Delhi 2009 - 987 p - .

ISBN: 450

Subjects--Topical Terms:
Advertising

Dewey Class. No.: R 659 SHA

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