Marketing plans for service businesses: a complete guide McDonald, Malcom; Payne, Adrian

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Material type: Text

TextSeries: Publication details: Butterworth-Heinemann, Oxford 2007Edition: Description: 401 pISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Institute of Management Processing Center	Institute of Management	658.8S MCD (Browse shelf(Opens below))	Available		IMK07739

Previous			No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available		No cover image available No cover image available	Next
Previous	658.8S LOV Services marketing : People, technology and strategy	658.8S LUS The Service -Dominant Logic of Marketing : Dialog, debate and directions	658.8S MAR Marketing , sales and customer services : understanding the theory and practice of selling through services	658.8S MCD Marketing plans for service businesses: a complete guide	658.8S MIT Services marketing : an Indian perspective text and cases	658.8S NAI Cases in services marketing	658.8S NAR Services Marketing: Texts and cases	Next

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