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Marketing plans for service businesses: a complete guide

McDonald, Malcom; Payne, Adrian

Marketing plans for service businesses: a complete guide McDonald, Malcom; Payne, Adrian - - Butterworth-Heinemann, Oxford 2007 - 401 p - .

ISBN: 9 395

Subjects--Topical Terms:
Services marketing

Dewey Class. No.: 658.8S MCD

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