New marketing: transforming the corporate future McDonald, Malcom; Wilson, Hugh

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Material type: Text

TextSeries: Publication details: Butterworth-Heinemann, Oxford 2007Edition: Description: 230 pISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Institute of Management Processing Center	Institute of Management	658.8 MCD (Browse shelf(Opens below))	Available		IMK07730

Previous	No cover image available No cover image available	No cover image available No cover image available		No cover image available No cover image available	No cover image available No cover image available		No cover image available No cover image available	Next
Previous	658.8 MCC Basic marketing: A managerial approach	658.8 MCD Key customers: How to manage them profitably	658.8 MCD Marketing plans: How to prepare them, how to use them	658.8 MCD New marketing: transforming the corporate future	658.8 MCD Malcolm McDonald on marketing planning : understanding marketing plans and strategy	658.8 MEH Marketing to win : design and campaigns to achieve market dominance	658.8 MIC Business-to-business marketing: strategies and implementation	Next

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