New marketing: transforming the corporate future
McDonald, Malcom; Wilson, Hugh
New marketing: transforming the corporate future McDonald, Malcom; Wilson, Hugh - - Butterworth-Heinemann, Oxford 2007 - 230 p - .
9 325
Marketing management
658.8 MCD
New marketing: transforming the corporate future McDonald, Malcom; Wilson, Hugh - - Butterworth-Heinemann, Oxford 2007 - 230 p - .
9 325
Marketing management
658.8 MCD