Making marketing happen: how great companies make strategic marketing planning work for them Smith, Brian D

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Material type: Text

TextSeries: Publication details: Butterworth-Heinemann, Oxford 2007Edition: Description: 377 pISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Institute of Management Processing Center	Institute of Management	658.402M SMI (Browse shelf(Opens below))	Available		IMK07719

Previous	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available		No cover image available No cover image available	No cover image available No cover image available	Next
Previous	658.402M SIM Strategy & marketing: A case approach	658.402M SMA Strategic pharmaceutical marketing	658.402M SMI Handbook of strategic marketing communications: New ways to build and integrate communications	658.402M SMI Making marketing happen: how great companies make strategic marketing planning work for them	658.402M STA Start-up marketing strategies in India/	658.402M THO Strategies for business markets and business communications	658.402M WES Strategic marketing : creating competative advantage	Next

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