Making marketing happen: how great companies make strategic marketing planning work for them
Smith, Brian D
Making marketing happen: how great companies make strategic marketing planning work for them Smith, Brian D - - Butterworth-Heinemann, Oxford 2007 - 377 p - .
9 395
Strategic marketing management
658.402M SMI
Making marketing happen: how great companies make strategic marketing planning work for them Smith, Brian D - - Butterworth-Heinemann, Oxford 2007 - 377 p - .
9 395
Strategic marketing management
658.402M SMI