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Strategic brand management: Creating and sustaining brand equity long term Kapferer, Jean- Noel

By: Material type: TextTextSeries: Publication details: Kogan Page Inda Pvt Ltd: New Delhi 2004Edition: Description: 497 pISBN:
  • 8175542918
Subject(s): DDC classification:
  • 658.8B KAP
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Holdings
Item type Current library Home library Call number Status Date due Barcode
Book Book Institute of Management Processing Center Institute of Management 658.8B KAP (Browse shelf(Opens below)) Available IMK05790

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