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Strategic brand management: Creating and sustaining brand equity long term

Kapferer, Jean- Noel

Strategic brand management: Creating and sustaining brand equity long term Kapferer, Jean- Noel - - Kogan Page Inda Pvt Ltd: New Delhi 2004 - 497 p - .

ISBN: 8175542918 495

Subjects--Topical Terms:
Brand Management

Dewey Class. No.: 658.8B KAP

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