Service management and marketing: A customer relationship management and approach Gronroos, Christian

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Material type: Text

TextSeries: Publication details: John Wiley & Sons, New York 2001Edition: Description: 394 pISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Institute of Management Processing Center	Institute of Management	658.8S GRO (Browse shelf(Opens below))	Available		IMK05742

Previous	No cover image available No cover image available			No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	Next
Previous	658.8S DHU Services marketing : an Indian perspective : text and cases	658.8S DUG Services marketing /	658.8S GIL Services, marketing and management	658.8S GRO Service management and marketing: A customer relationship management and approach	658.8S GUP Marketing of services : an Indianperspective : text and cases	658.8S GUR Organisational schizophrenia : impact on customer service quality	658.8S HOF Marketing of services	Next

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