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Marketing as strategy: Understanding the CEO`s agenda for driving growth and innovation Kumar, Nirmalya

By: Material type: TextTextSeries: Publication details: Penguin Books: New Delhi 2004Edition: Description: 270 pISBN:
  • 670057894
Subject(s): DDC classification:
  • 658.402M KUM
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Holdings
Item type Current library Home library Call number Status Date due Barcode
Book Book Institute of Management Processing Center Institute of Management 658.402M KUM (Browse shelf(Opens below)) Available IMK05633

Modern Book Centre 0914/04;30/11/04

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