Marketing as strategy: Understanding the CEO`s agenda for driving growth and innovation
Kumar, Nirmalya
Marketing as strategy: Understanding the CEO`s agenda for driving growth and innovation Kumar, Nirmalya - - Penguin Books: New Delhi 2004 - 270 p - .
670057894 595
Strategic marketing management
658.402M KUM
Marketing as strategy: Understanding the CEO`s agenda for driving growth and innovation Kumar, Nirmalya - - Penguin Books: New Delhi 2004 - 270 p - .
670057894 595
Strategic marketing management
658.402M KUM