Product planning and management: Designing and delivering value Moore, William L; Pessemier, Edgar A

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Material type: Text

TextSeries: Publication details: Mc Graw Hill: New York 1993Edition: Description: 542 pISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Institute of Management Processing Center	Institute of Management	R 658.8P MOO (Browse shelf(Opens below))	Available		IMK03239

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Previous	R 658.8P LOV Product plus: How product + service = competitive advantage	R 658.8P MAJ Product management in India	R 658.8P MAJ Product management in India	R 658.8P MOO Product planning and management: Designing and delivering value	R 658.8P SHA New product strategy and management	R 658.8R RAI Scope and challenges of rural marketing in India	R 658.8R RAJ Indian rural marketing	Next

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