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Product planning and management: Designing and delivering value

Moore, William L; Pessemier, Edgar A

Product planning and management: Designing and delivering value Moore, William L; Pessemier, Edgar A - - Mc Graw Hill: New York 1993 - 542 p - .

ISBN: 71127402 $13.50

Subjects--Topical Terms:
Product management

Dewey Class. No.: R 658.8P MOO

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