Strategic marketing channel management Bowersox, Donald J; Cooper, M Bixby

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Material type: Text

TextSeries: Publication details: Mc Graw Hill: New York 1992Edition: Description: 488 pISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Institute of Management Processing Center	Institute of Management	658.402M BOW (Browse shelf(Opens below))	Available		IMK03223

Previous	No cover image available No cover image available		No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	Next
Previous	658.402M BAK Marketing strategy and management	658.402M BES Market Based Management :Strategies for Growing Customer Value amd Profitability	658.402M BIS Strategic marketing for the digital age	658.402M BOW Strategic marketing channel management	658.402M BRE Contemporary strategic marketing	658.402M BRE Contemporary strategic marketing	658.402M CAP Frameworks for market strategy	Next

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