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Strategic marketing channel management

Bowersox, Donald J; Cooper, M Bixby

Strategic marketing channel management Bowersox, Donald J; Cooper, M Bixby - - Mc Graw Hill: New York 1992 - 488 p - .

ISBN: 70067570 $12.50

Subjects--Topical Terms:
Strategic marketing management

Dewey Class. No.: 658.402M BOW

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