Direct marketing rules of thumb: 1000 practical and profitable ideas to help you improve response, save money,and increase efficiency in your direct program Bodian, Nat G

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TextSeries: Publication details: Mc Graw Hill: New York 1995Edition: Description: 403 pISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Institute of Management Processing Center	Institute of Management	658.8D BOD (Browse shelf(Opens below))	Available		IMK03221

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Previous	658.8CR MAR Crisis marketing	658.8D BIR Commonsense direct marketing	658.8D BIR Commonsense direct and digital marketing	658.8D BOD Direct marketing rules of thumb: 1000 practical and profitable ideas to help you improve response, save money,and increase efficiency in your direct program	658.8D FRA Secrets of effective direct mail	658.8D MIL Multinational Direct Marketing: The methods&the markets	658.8D NAS Direct marketing: Strategy, planning, execution	Next

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