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Direct marketing rules of thumb: 1000 practical and profitable ideas to help you improve response, save money,and increase efficiency in your direct program

Bodian, Nat G

Direct marketing rules of thumb: 1000 practical and profitable ideas to help you improve response, save money,and increase efficiency in your direct program Bodian, Nat G - - Mc Graw Hill: New York 1995 - 403 p - .

ISBN: 007113297x $19.95

Subjects--Topical Terms:
Direct marketing

Dewey Class. No.: 658.8D BOD

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