Amazon cover image
Image from Amazon.com
Image from Google Jackets
Image from OpenLibrary

Netnography : redefined / Robert V Kozinets.

By: Material type: TextTextPublication details: London: Sage Publications Ltd., 2015.Edition: 2nd editionDescription: ix, 305 pages : illustrationsISBN:
  • 9781446285756
  • 1446285758
  • 9781446285749
  • 144628574X
Subject(s): DDC classification:
  • 305.80072 KOZ DRS119
Contents:
Networked sociality -- Researching networked sociality -- Netnography redefined -- Planning and preparation -- Ethics -- Data collection -- Researcher participation in data collection and creation -- Data analysis and interpretation -- Representation -- Humanist netnography.
Subject: The new edition has been expanded to include: detailed guidance for researchers on how to combine online and in-person ethnographic methods to fully explore a social phenomenon, more focus on specific kinds of social media data from sites such as Facebook and Twitter, more specific examples of how netnography can be used in different social science fields, such as media studies, sociology, anthropology, nursing, and education, a discussion of the ways in which communal and cultural social identities are constantly being transformed by combinations of traditional and social media.
Tags from this library: No tags from this library for this title. Log in to add tags.
Holdings
Item type Current library Home library Call number Status Date due Barcode
Book Book Institute of English SAP Collection Institute of English 305.80072 KOZ (Browse shelf(Opens below)) Available ENGDRS119

Subtitle varies.

First edition: 2010.

Includes bibliographical references (pages 279-296) and index.

Networked sociality -- Researching networked sociality -- Netnography redefined -- Planning and preparation -- Ethics -- Data collection -- Researcher participation in data collection and creation -- Data analysis and interpretation -- Representation -- Humanist netnography.

The new edition has been expanded to include: detailed guidance for researchers on how to combine online and in-person ethnographic methods to fully explore a social phenomenon, more focus on specific kinds of social media data from sites such as Facebook and Twitter, more specific examples of how netnography can be used in different social science fields, such as media studies, sociology, anthropology, nursing, and education, a discussion of the ways in which communal and cultural social identities are constantly being transformed by combinations of traditional and social media.

There are no comments on this title.

to post a comment.