Promoting nonprofit organizations : a reputation management approach / Ruth Ellen Kinzey.
Material type:
- 9780415899260 (hardback : alk. paper)
- 659.28 KIN.P
Contents:
Welcome to the not-for-profit world -- Strategic communication planning -- Sustainable citizenship -- Crisis communication -- Cause-related marketing -- The art of connectivity -- Creating nonprofit engagement.
Includes bibliographical references (p. [214]-223) and index.
Welcome to the not-for-profit world -- Strategic communication planning -- Sustainable citizenship -- Crisis communication -- Cause-related marketing -- The art of connectivity -- Creating nonprofit engagement.
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