The marketing plan : how to prepare and implement it / by William M. Luther.

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Material type: Text

TextPublication details: New York : American Management Association, c1992.Edition: New, expanded edDescription: xiv, 209 p. : illISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Dept. of Psychology General Stacks	Dept. of Psychology	658.83 LUT (Browse shelf(Opens below))	Available		PSY6764

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Previous	658.812 TIM Seven power strategies for building customer loyalty /	658.827 NOO Brand Equity on the wheels of Advertising : a practical handbook on advertising and brand management	658.83 LEH Marketing research /	658.83 LUT The marketing plan : how to prepare and implement it /	658.83 NAV Marketing Research : an Indian perspective /	658.834 LOU;2 Consumer Behavior : concepts & applications /	658.8342 HOY Consumer Behavior /	Next

Includes index.

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