The marketing plan : how to prepare and implement it /
Luther, William M.
The marketing plan : how to prepare and implement it / by William M. Luther. - New, expanded ed. - New York : American Management Association, c1992. - xiv, 209 p. : ill. ;
Includes index.
0814478050 :
Marketing.
658.83 / LUT
The marketing plan : how to prepare and implement it / by William M. Luther. - New, expanded ed. - New York : American Management Association, c1992. - xiv, 209 p. : ill. ;
Includes index.
0814478050 :
Marketing.
658.83 / LUT