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Communicating globally : an integrated marketing approach / Don E. Schultz, Philip J. Kitchen.

By: Contributor(s): Material type: TextTextPublication details: Lincolnwood, Chicago, Ill. : NTC Business Books, c2000.Description: 280 p. : illISBN:
  • 0844225223
Subject(s): DDC classification:
  • 658.8 SCH
Online resources:
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Holdings
Item type Current library Home library Call number Status Date due Barcode
Book Book Dept. of Futures Studies Processing Center Dept. of Futures Studies 658.8 SCH (Browse shelf(Opens below)) Available DFS2820

Includes bibliographical references (p. 267-273) and index.

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