The Power of Fifty Bits: The New Science of Turning Good Intentions into Positive Results

By:

Bob Nease

Material type: Text

TextPublication details: New York Harper Business, An Imprint of HarperCollins Publishers 2016Description: xxv, 189 pages : illustrations ; 23 cmISBN:

9780062407450

Subject(s):

Employee motivation. Motivation (Psychology) Goal (Psychology)

DDC classification:

158 NEA-P .AP

Summary: Of the ten million bits of information our brains process each second, only fifty bits are devoted to conscious thought. Because our brains are wired to be inattentive, we often choose without thinking, acting against our own interests & what we truly want. As the former Chief Scientist of Express Scripts, a Fortune 25 healthcare company dedicated to making the use of prescription medications safer and more affordable, Bob Nease is an expert on applying behavioral sciences to health care. Now, he applies his knowledge to the wider world, providing important practical solutions marketers, human resources professionals, teachers, and even parents can use to improve the behavior of others around them, and get the positive results they want.

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Dept. of Computational Biology and Bioinformatics Processing Center	Dept. of Computational Biology and Bioinformatics	158 NEA-P .AP (Browse shelf(Opens below))	Available		DCB3429

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Previous	158 FOG-S Tiny habits : The small changes that change everything	158 HAY-A Teach yourself Applied Psychology	158 MOO-W What if this is Heaven?: How Our Cultural Myths Prevent us from Experiencing Heaven on Earth	158 NEA-P .AP The Power of Fifty Bits: The New Science of Turning Good Intentions into Positive Results	158 SIN-H Happiness: Gain & Retain	158 SPE The Speaking Tree: Inspiration for the Soul	158.03 LOM-H The happiness dictionary : Words from around the world to help us lead a richer life	Next

Foreword / Daniel Gilbert -- Wired for inattention and inertia -- Behavioral shortcuts -- Require choice -- Lock in good intentions -- Let it ride -- Get in the flow -- Reframe the choices -- Piggyback it -- Simplify wisely -- Forging a new science for better behavior.

Of the ten million bits of information our brains process each second, only fifty bits are devoted to conscious thought. Because our brains are wired to be inattentive, we often choose without thinking, acting against our own interests & what we truly want. As the former Chief Scientist of Express Scripts, a Fortune 25 healthcare company dedicated to making the use of prescription medications safer and more affordable, Bob Nease is an expert on applying behavioral sciences to health care. Now, he applies his knowledge to the wider world, providing important practical solutions marketers, human resources professionals, teachers, and even parents can use to improve the behavior of others around them, and get the positive results they want.

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