The Power of Fifty Bits: The New Science of Turning Good Intentions into Positive Results (Record no. 296722)

MARC details
000 -LEADER
fixed length control field 01567nam a22001577a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780062407450
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 158 NEA-P .AP
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Bob Nease
245 ## - TITLE STATEMENT
Title The Power of Fifty Bits: The New Science of Turning Good Intentions into Positive Results
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. Harper Business, An Imprint of HarperCollins Publishers
Date of publication, distribution, etc. 2016
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 189 pages : illustrations ; 23 cm
500 ## - GENERAL NOTE
General note Foreword / Daniel Gilbert -- Wired for inattention and inertia -- Behavioral shortcuts -- Require choice -- Lock in good intentions -- Let it ride -- Get in the flow -- Reframe the choices -- Piggyback it -- Simplify wisely -- Forging a new science for better behavior.
520 ## - SUMMARY, ETC.
Summary, etc. Of the ten million bits of information our brains process each second, only fifty bits are devoted to conscious thought. Because our brains are wired to be inattentive, we often choose without thinking, acting against our own interests & what we truly want. As the former Chief Scientist of Express Scripts, a Fortune 25 healthcare company dedicated to making the use of prescription medications safer and more affordable, Bob Nease is an expert on applying behavioral sciences to health care. Now, he applies his knowledge to the wider world, providing important practical solutions marketers, human resources professionals, teachers, and even parents can use to improve the behavior of others around them, and get the positive results they want.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Employee motivation. Motivation (Psychology) Goal (Psychology)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Dept. of Computational Biology and Bioinformatics Dept. of Computational Biology and Bioinformatics Processing Center 26/06/2018   158 NEA-P .AP DCB3429 26/06/2018 26/06/2018 Book