Invisible Influence : The hidden forces that shape behaviour

By:

Jonah Berger

Material type: Text

TextPublication details: London Simon & Schuster UK Ltd 2016Description: vi, 264 p. : ill ; 24 cmISBN:

9781471148040

Subject(s):

Social influence. Influence (Psychology) Behavior modification

DDC classification:

302.13 BER-I .SI

Summary: Introduction -- Monkey see, monkey do -- A horse of a different color -- Not if they're doing it -- Similar but different -- Come on baby, light my fire -- Conclusion : putting social influence to work.

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Dept. of Computational Biology and Bioinformatics Processing Center	Dept. of Computational Biology and Bioinformatics	302.13 BER-I .SI (Browse shelf(Opens below))	Available		DCB3270

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Previous	302 GLA-T The Tipping Point	302 KRO-C The Communication Book: 44 Ideas for Better Conversations Every Day	302 MAL-O Outliers: The story of Success	302.13 BER-I .SI Invisible Influence : The hidden forces that shape behaviour	302.14 SCA-E Even more games trainers play: Experiential learnin exercises	302.20954 KEV-M Mass Communication and radio journalism	302.2244 CLA-G The Golden Thread: The Story of Writing	Next

Introduction -- Monkey see, monkey do -- A horse of a different color -- Not if they're doing it -- Similar but different -- Come on baby, light my fire -- Conclusion : putting social influence to work.

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