Invisible Influence : The hidden forces that shape behaviour
Jonah Berger
Invisible Influence : The hidden forces that shape behaviour - London Simon & Schuster UK Ltd 2016 - vi, 264 p. : ill ; 24 cm
Introduction -- Monkey see, monkey do -- A horse of a different color -- Not if they're doing it -- Similar but different -- Come on baby, light my fire -- Conclusion : putting social influence to work.
9781471148040
Social influence. Influence (Psychology) Behavior modification.
302.13 BER-I .SI
Invisible Influence : The hidden forces that shape behaviour - London Simon & Schuster UK Ltd 2016 - vi, 264 p. : ill ; 24 cm
Introduction -- Monkey see, monkey do -- A horse of a different color -- Not if they're doing it -- Similar but different -- Come on baby, light my fire -- Conclusion : putting social influence to work.
9781471148040
Social influence. Influence (Psychology) Behavior modification.
302.13 BER-I .SI