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Nudge: Improving decisions about health wealth and happiness.

By: Contributor(s): Material type: TextTextPublication details: London Penguin Books 2009Description: x, 305 pages : illustrations, maps ; 20 cmISBN:
  • 9780141040011
Subject(s): DDC classification:
  • 330.019 THA-N
Contents:
Humans and econs. Biases and blunders -- Resisting temptation -- Following the herd -- When do we need a nudge -- Choice architecture -- Money. Save more tomorrow -- Naïve investing -- Credit markets -- Privatizing social security : smorgasborg style -- Society. Prescription drugs : part D for daunting -- How to increase organ donations -- Saving the planet -- Privatizing marriage -- Extensions and objections. A dozen nudges -- Objections -- The real third way.
Summary: Every day we make decisions, and we don't always choose well. The authors of this book believe that the reason for this is that we are all susceptible to cognitive biases and blunders that make us prone to error. But they demonstrate how we can use our human fallability and the way we think to our advantage.
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Holdings
Item type Current library Home library Call number Status Date due Barcode
Book Book Dept. of Computational Biology and Bioinformatics Processing Center Dept. of Computational Biology and Bioinformatics 330.019 THA-N (Browse shelf(Opens below)) Available DCB1231

Humans and econs. Biases and blunders -- Resisting temptation -- Following the herd -- When do we need a nudge -- Choice architecture -- Money. Save more tomorrow -- Naïve investing -- Credit markets -- Privatizing social security : smorgasborg style -- Society. Prescription drugs : part D for daunting -- How to increase organ donations -- Saving the planet -- Privatizing marriage -- Extensions and objections. A dozen nudges -- Objections -- The real third way.

Every day we make decisions, and we don't always choose well. The authors of this book believe that the reason for this is that we are all susceptible to cognitive biases and blunders that make us prone to error. But they demonstrate how we can use our human fallability and the way we think to our advantage.

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