Nudge: Improving decisions about health wealth and happiness.
Material type: TextPublication details: London Penguin Books 2009Description: x, 305 pages : illustrations, maps ; 20 cmISBN:- 9780141040011
- 330.019 THA-N
Item type | Current library | Home library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | Dept. of Computational Biology and Bioinformatics Processing Center | Dept. of Computational Biology and Bioinformatics | 330.019 THA-N (Browse shelf(Opens below)) | Available | DCB1231 |
Humans and econs. Biases and blunders -- Resisting temptation -- Following the herd -- When do we need a nudge -- Choice architecture -- Money. Save more tomorrow -- Naïve investing -- Credit markets -- Privatizing social security : smorgasborg style -- Society. Prescription drugs : part D for daunting -- How to increase organ donations -- Saving the planet -- Privatizing marriage -- Extensions and objections. A dozen nudges -- Objections -- The real third way.
Every day we make decisions, and we don't always choose well. The authors of this book believe that the reason for this is that we are all susceptible to cognitive biases and blunders that make us prone to error. But they demonstrate how we can use our human fallability and the way we think to our advantage.
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