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Gandhian thought and communication : rethinking the Mahatma in the media age / Biswajit Das.

By: Material type: TextTextPublisher: Thousand Oaks : SAGE Publications India Pvt Ltd, 2019Description: pages cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9789353286682
DDC classification:
  • 320.0140954 BIS.G
Summary: "Gandhian Thought and Communication: Rethinking the Mahatma in the Media Age looks at Gandhian thought and contributions from an interdisciplinary communication perspective. It explores the Mahatma as a public intellectual and communicator. It studies Gandhi's unique communication techniques to connect with the masses and the way he used and appropriated myth, metaphors and symbols to communicate his ideas related to modernity and nationalism. The book examines how Gandhian ideas have been tested and the implications derived. This book also studies the contemporary relevance of Gandhian thought by looking at various popular media representations to open up the possibilities of rethinking and recasting Gandhi in the present context"-- Provided by publisher.
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Holdings
Item type Current library Home library Collection Call number Status Date due Barcode
Book Book Dept. of Communication and Journalism Processing Center Dept. of Communication and Journalism Reference 320.014095 BIS.G (Browse shelf(Opens below)) Available DCJ6552

"Gandhian Thought and Communication: Rethinking the Mahatma in the Media Age looks at Gandhian thought and contributions from an interdisciplinary communication perspective. It explores the Mahatma as a public intellectual and communicator. It studies Gandhi's unique communication techniques to connect with the masses and the way he used and appropriated myth, metaphors and symbols to communicate his ideas related to modernity and nationalism. The book examines how Gandhian ideas have been tested and the implications derived. This book also studies the contemporary relevance of Gandhian thought by looking at various popular media representations to open up the possibilities of rethinking and recasting Gandhi in the present context"-- Provided by publisher.

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