Gandhian thought and communication : (Record no. 292806)

MARC details
000 -LEADER
fixed length control field 01698cam a22003135i 4500
001 - CONTROL NUMBER
control field 21218293
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220104235821.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190926s2019 cau 000 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2019951354
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789353286682
Qualifying information (hardback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9789353286699
Qualifying information (epub)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9789353286705
Qualifying information (ebook)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Transcribing agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 320.0140954
Item number BIS.G
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Das, Biswajit,
Relator term author.
245 10 - TITLE STATEMENT
Title Gandhian thought and communication :
Remainder of title rethinking the Mahatma in the media age /
Statement of responsibility, etc. Biswajit Das.
263 ## - PROJECTED PUBLICATION DATE
Projected publication date 1911
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Thousand Oaks :
Name of producer, publisher, distributor, manufacturer SAGE Publications India Pvt Ltd,
Date of production, publication, distribution, manufacture, or copyright notice 2019.
300 ## - PHYSICAL DESCRIPTION
Extent pages cm
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
520 ## - SUMMARY, ETC.
Summary, etc. "Gandhian Thought and Communication: Rethinking the Mahatma in the Media Age looks at Gandhian thought and contributions from an interdisciplinary communication perspective. It explores the Mahatma as a public intellectual and communicator. It studies Gandhi's unique communication techniques to connect with the masses and the way he used and appropriated myth, metaphors and symbols to communicate his ideas related to modernity and nationalism. The book examines how Gandhian ideas have been tested and the implications derived. This book also studies the contemporary relevance of Gandhian thought by looking at various popular media representations to open up the possibilities of rethinking and recasting Gandhi in the present context"--
Assigning source Provided by publisher.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 0
b ibc
c orignew
d 2
e epcn
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Reference Dept. of Communication and Journalism Dept. of Communication and Journalism Processing Center 18/02/2021   320.014095 BIS.G DCJ6552 18/02/2021 18/02/2021 Book