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Integrated marketing communication : advertising and promotion in a digital world / Jerome M. Juska.
Material type:
TextPublication details: New York: Routledge, 2018.Description: pages cmISBN: - 9781138695436 (hbk)
- 9781138695443 (pbk)
- R 659.144 JUS.I
Contents:
What is integrated marketing communications? -- Digital media environments -- IMC budgets and objectives -- Brand research and consumer insights -- Target audiences and segmentation -- Creative development -- Media planning methods -- Advertising campaigns -- Sales promotion strategies -- Brand visibility programs -- Public relations strategies -- The IMC plan.
| Item type | Current library | Home library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
Book
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Dept. of Commerce Processing Center | Dept. of Commerce | Reference | R 659.144 JUS.I (Browse shelf(Opens below)) | 1 | Not For Loan | COM 8693 |
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| R 659.1 KEL.A Advertising account planning : planning and managing an imc campaign / | R 659.1 STA.A Advertising manager's handbook | R 659.1 WHA.A Advertising : critical approaches / | R 659.144 JUS.I Integrated marketing communication : advertising and promotion in a digital world / | R 659.2 MUR.P;1 Public relations and corporate communications: Principles,tools and techniques-part.1/ | R 659.2 MUR.P;1 Public relations and corporate communications: Principles,tools and techniques-part.1/ | R 670.4272 COL.I Industrial robotics : selection, design, and maintenance / |
What is integrated marketing communications? -- Digital media environments -- IMC budgets and objectives -- Brand research and consumer insights -- Target audiences and segmentation -- Creative development -- Media planning methods -- Advertising campaigns -- Sales promotion strategies -- Brand visibility programs -- Public relations strategies -- The IMC plan.
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