Integrated marketing communication : (Record no. 286080)

MARC details
000 -LEADER
fixed length control field 00857cam a22001698i 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138695436 (hbk)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138695443 (pbk)
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number R 659.144 JUS.I
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Juska, Jerome M.,
245 10 - TITLE STATEMENT
Title Integrated marketing communication :
Remainder of title advertising and promotion in a digital world /
Statement of responsibility, etc. Jerome M. Juska.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York:
Name of publisher, distributor, etc. Routledge,
Date of publication, distribution, etc. 2018.
300 ## - PHYSICAL DESCRIPTION
Extent pages cm
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note What is integrated marketing communications? -- Digital media environments -- IMC budgets and objectives -- Brand research and consumer insights -- Target audiences and segmentation -- Creative development -- Media planning methods -- Advertising campaigns -- Sales promotion strategies -- Brand visibility programs -- Public relations strategies -- The IMC plan.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet advertising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
      Not For Loan Reference Dept. of Commerce Dept. of Commerce Processing Center 08/07/2021   R 659.144 JUS.I COM 8693 08/07/2021 1 08/07/2021 Book