Integrated marketing communication : (Record no. 286080)
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000 -LEADER | |
---|---|
fixed length control field | 00857cam a22001698i 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781138695436 (hbk) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781138695443 (pbk) |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | R 659.144 JUS.I |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Juska, Jerome M., |
245 10 - TITLE STATEMENT | |
Title | Integrated marketing communication : |
Remainder of title | advertising and promotion in a digital world / |
Statement of responsibility, etc. | Jerome M. Juska. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | New York: |
Name of publisher, distributor, etc. | Routledge, |
Date of publication, distribution, etc. | 2018. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | pages cm |
505 0# - FORMATTED CONTENTS NOTE | |
Formatted contents note | What is integrated marketing communications? -- Digital media environments -- IMC budgets and objectives -- Brand research and consumer insights -- Target audiences and segmentation -- Creative development -- Media planning methods -- Advertising campaigns -- Sales promotion strategies -- Brand visibility programs -- Public relations strategies -- The IMC plan. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Internet advertising. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Internet marketing. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Book |
Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
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Not For Loan | Reference | Dept. of Commerce | Dept. of Commerce | Processing Center | 08/07/2021 | R 659.144 JUS.I | COM 8693 | 08/07/2021 | 1 | 08/07/2021 | Book |