Brand management : the Indian context / Y.L.R. Moorthi.

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Material type: Text

TextPublication details: New Delhi : Vikas Pub. House, 2008Description: xi, 171 pISBN:

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode
Book	Dept. of Commerce Processing Center	Dept. of Commerce	658.8343 MOO-B (Browse shelf(Opens below))	1	Available		COM 7117.

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Previous	658.8343 MAR-C Consumer Mind:Brand Perception and the implication for marketers	658.8343 MOO-B Brand management: The Indian context	658.8343 MOO-B Brand management: The Indian context	658.8343 MOO-B Brand management : the Indian context /	658.8343 PAR-B Building brand value: Five steps to buiding powerful brands	658.8343 RAJ-B Branding: in a competitive market place	658.8343 RAJ-F Future of Branding	Next

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