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Wiley international encyclopedia of marketing / Jagdish Sheth and Naresh Malhotra
Material type:
TextPublication details: Chichester : Wiley, 2011.Description: 7 v. : ill. ; 26 cmISBN: - 9781405161787
- R 658.8003 SHE.W.1
Contents:
v. 1. Marketing strategy / edited by Robert A. Peterson and Roger A. Kerin -- v. 2. Marketing research / edited by Wagner A. Kamakura -- v. 3. Consumer behavior / edited by Richard P. Bagozzi and Ayalla A. Ruvio -- v. 4. Advertising and integrated communication / edited by Michael A. Belch and George E. Belch -- v. 5. Product innovation and management / edited by Barry L. Bayus -- v. 6. International marketing / edited by Daniel C. Bello and David A. Griffith -- v. 7. Cumulative index.
| Item type | Current library | Home library | Collection | Call number | Copy number | Status | Notes | Date due | Barcode | |
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Dept. of Commerce Processing Center | Dept. of Commerce | Reference | R 658.8003 SHE.W.1 (Browse shelf(Opens below)) | 1 | Not For Loan | Marketing Strategy | COM5634 | ||
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Dept. of Commerce Processing Center | Dept. of Commerce | Reference | R 658.8003 SHE.W.2 (Browse shelf(Opens below)) | 1 | Not For Loan | Marketing research | COM5635 | ||
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Dept. of Commerce Processing Center | Dept. of Commerce | Reference | R 658.8003 SHE.W.3 (Browse shelf(Opens below)) | 1 | Not For Loan | Consumer Behavior | COM5636 | ||
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Dept. of Commerce Processing Center | Dept. of Commerce | Reference | R 658.8003 SHE.W.4 (Browse shelf(Opens below)) | 1 | Not For Loan | Advertising and integrated communication | COM5637 | ||
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Dept. of Commerce Processing Center | Dept. of Commerce | Reference | R 658.8003 SHE.W.5 (Browse shelf(Opens below)) | 1 | Not For Loan | COM5638 | |||
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Dept. of Commerce Processing Center | Dept. of Commerce | Reference | R 658.8003 SHE.W.6 (Browse shelf(Opens below)) | 1 | Not For Loan | International marketing | COM5639 | ||
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Book
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Dept. of Commerce Processing Center | Dept. of Commerce | Reference | R 658.8003 SHE.W.7 (Browse shelf(Opens below)) | 1 | Not For Loan | Cumulative index | COM5640 |
Browsing Dept. of Commerce shelves, Shelving location: Processing Center, Collection: Reference Close shelf browser (Hides shelf browser)
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| R 658.8 NAS.D Direct marketing handbook | R 658.8 NEH.C Competitive marketing/ | R 658.8 SMI.H Handbook of Marketing Communications/ | R 658.8003 SHE.W.1 Wiley international encyclopedia of marketing / | R 658.8003 SHE.W.2 Wiley international encyclopedia of marketing / | R 658.8003 SHE.W.3 Wiley international encyclopedia of marketing / | R 658.8003 SHE.W.4 Wiley international encyclopedia of marketing / |
v. 1. Marketing strategy / edited by Robert A. Peterson and Roger A. Kerin -- v. 2. Marketing research / edited by Wagner A. Kamakura -- v. 3. Consumer behavior / edited by Richard P. Bagozzi and Ayalla A. Ruvio -- v. 4. Advertising and integrated communication / edited by Michael A. Belch and George E. Belch -- v. 5. Product innovation and management / edited by Barry L. Bayus -- v. 6. International marketing / edited by Daniel C. Bello and David A. Griffith -- v. 7. Cumulative index.
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