Wiley international encyclopedia of marketing / (Record no. 285189)

MARC details
000 -LEADER
fixed length control field 00947nam a22001577a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781405161787
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number R 658.8003 SHE.W.1
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sheth, Jagdish N.
245 ## - TITLE STATEMENT
Title Wiley international encyclopedia of marketing /
Statement of responsibility, etc. Jagdish Sheth and Naresh Malhotra
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Chichester :
Name of publisher, distributor, etc. Wiley,
Date of publication, distribution, etc. 2011.
300 ## - PHYSICAL DESCRIPTION
Extent 7 v. :
Other physical details ill. ;
Accompanying material 26 cm.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note v. 1. Marketing strategy / edited by Robert A. Peterson and Roger A. Kerin -- v. 2. Marketing research / edited by Wagner A. Kamakura -- v. 3. Consumer behavior / edited by Richard P. Bagozzi and Ayalla A. Ruvio -- v. 4. Advertising and integrated communication / edited by Michael A. Belch and George E. Belch -- v. 5. Product innovation and management / edited by Barry L. Bayus -- v. 6. International marketing / edited by Daniel C. Bello and David A. Griffith -- v. 7. Cumulative index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Form subdivision Encyclopedias.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Malhotra, Naresh K.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Public note
    Dewey Decimal Classification   Not For Loan Reference Dept. of Commerce Dept. of Commerce Processing Center 27/10/2020   R 658.8003 SHE.W.1 COM5634 15/11/2023 1 27/10/2020 Book Marketing Strategy
    Dewey Decimal Classification   Not For Loan Reference Dept. of Commerce Dept. of Commerce Processing Center 27/10/2020   R 658.8003 SHE.W.2 COM5635 04/01/2022 1 27/10/2020 Book Marketing research
    Dewey Decimal Classification   Not For Loan Reference Dept. of Commerce Dept. of Commerce Processing Center 27/10/2020   R 658.8003 SHE.W.3 COM5636 27/10/2020 1 27/10/2020 Book Consumer Behavior
    Dewey Decimal Classification   Not For Loan Reference Dept. of Commerce Dept. of Commerce Processing Center 27/10/2020   R 658.8003 SHE.W.4 COM5637 27/10/2020 1 27/10/2020 Book Advertising and integrated communication
    Dewey Decimal Classification   Not For Loan Reference Dept. of Commerce Dept. of Commerce Processing Center 27/10/2020   R 658.8003 SHE.W.5 COM5638 27/10/2020 1 27/10/2020 Book  
    Dewey Decimal Classification   Not For Loan Reference Dept. of Commerce Dept. of Commerce Processing Center 27/10/2020   R 658.8003 SHE.W.6 COM5639 04/01/2022 1 27/10/2020 Book International marketing
    Dewey Decimal Classification   Not For Loan Reference Dept. of Commerce Dept. of Commerce Processing Center 27/10/2020   R 658.8003 SHE.W.7 COM5640 27/10/2020 1 27/10/2020 Book Cumulative index