Wiley international encyclopedia of marketing / (Record no. 285189)
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000 -LEADER | |
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fixed length control field | 00947nam a22001577a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781405161787 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | R 658.8003 SHE.W.1 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Sheth, Jagdish N. |
245 ## - TITLE STATEMENT | |
Title | Wiley international encyclopedia of marketing / |
Statement of responsibility, etc. | Jagdish Sheth and Naresh Malhotra |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Chichester : |
Name of publisher, distributor, etc. | Wiley, |
Date of publication, distribution, etc. | 2011. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 7 v. : |
Other physical details | ill. ; |
Accompanying material | 26 cm. |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | v. 1. Marketing strategy / edited by Robert A. Peterson and Roger A. Kerin -- v. 2. Marketing research / edited by Wagner A. Kamakura -- v. 3. Consumer behavior / edited by Richard P. Bagozzi and Ayalla A. Ruvio -- v. 4. Advertising and integrated communication / edited by Michael A. Belch and George E. Belch -- v. 5. Product innovation and management / edited by Barry L. Bayus -- v. 6. International marketing / edited by Daniel C. Bello and David A. Griffith -- v. 7. Cumulative index. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing |
Form subdivision | Encyclopedias. |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Malhotra, Naresh K. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Book |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Public note |
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Dewey Decimal Classification | Not For Loan | Reference | Dept. of Commerce | Dept. of Commerce | Processing Center | 27/10/2020 | R 658.8003 SHE.W.1 | COM5634 | 15/11/2023 | 1 | 27/10/2020 | Book | Marketing Strategy | ||||
Dewey Decimal Classification | Not For Loan | Reference | Dept. of Commerce | Dept. of Commerce | Processing Center | 27/10/2020 | R 658.8003 SHE.W.2 | COM5635 | 04/01/2022 | 1 | 27/10/2020 | Book | Marketing research | ||||
Dewey Decimal Classification | Not For Loan | Reference | Dept. of Commerce | Dept. of Commerce | Processing Center | 27/10/2020 | R 658.8003 SHE.W.3 | COM5636 | 27/10/2020 | 1 | 27/10/2020 | Book | Consumer Behavior | ||||
Dewey Decimal Classification | Not For Loan | Reference | Dept. of Commerce | Dept. of Commerce | Processing Center | 27/10/2020 | R 658.8003 SHE.W.4 | COM5637 | 27/10/2020 | 1 | 27/10/2020 | Book | Advertising and integrated communication | ||||
Dewey Decimal Classification | Not For Loan | Reference | Dept. of Commerce | Dept. of Commerce | Processing Center | 27/10/2020 | R 658.8003 SHE.W.5 | COM5638 | 27/10/2020 | 1 | 27/10/2020 | Book | |||||
Dewey Decimal Classification | Not For Loan | Reference | Dept. of Commerce | Dept. of Commerce | Processing Center | 27/10/2020 | R 658.8003 SHE.W.6 | COM5639 | 04/01/2022 | 1 | 27/10/2020 | Book | International marketing | ||||
Dewey Decimal Classification | Not For Loan | Reference | Dept. of Commerce | Dept. of Commerce | Processing Center | 27/10/2020 | R 658.8003 SHE.W.7 | COM5640 | 27/10/2020 | 1 | 27/10/2020 | Book | Cumulative index |