Brand management : research, theory and practice /
Heding, Tilde.
Brand management : research, theory and practice / Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre. - Second edition. - New York: Routledge/ 2016 - xiv, 307 pages ;
Includes bibliographical references and indexes.
9781138804685 (hardback) 9781138804692 (pbk.)
Brand name products
Branding (Marketing)
R 658.8343 HED.B
Brand management : research, theory and practice / Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre. - Second edition. - New York: Routledge/ 2016 - xiv, 307 pages ;
Includes bibliographical references and indexes.
9781138804685 (hardback) 9781138804692 (pbk.)
Brand name products
Branding (Marketing)
R 658.8343 HED.B