Applying communication theory for professional life : a practical introduction / Marianne Dainton, La Salle University ; Elaine D. Zelley, La Salle University.

By:

Dainton, Marianne [author.]

Contributor(s):

Zelley, Elaine D [author.]

Material type: Text

TextEdition: Fourth editionDescription: xv, 272 pages : illustrations ; 24 cmISBN:

9781506315478 (pbk. : alk. paper)

Subject(s):

Communication -- Philosophy

DDC classification:

302.201 23 DAI.A

Contents:

Introduction to communication theory -- Theory development -- Cognition and intrapersonal communication -- Individual and social approaches to communication -- Interpersonal communication -- Culture -- Persuasion -- Group communication -- Organizational communication -- Mediated communication -- Mass communication -- What should a communicator do?.

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Campus Library Kariavattom Processing Center	Campus Library Kariavattom	302.201 DAI.A (Browse shelf(Opens below))	Available		UCL28251

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Previous	302.2 UPA.C Communication and Mass Communication:Concepts and Process	302.2 VIV.C Communication in a global village	302.2 VIV.M Media of mass communication	302.201 DAI.A Applying communication theory for professional life : a practical introduction /	302.2072 MYT.M Media audience research: A guide for professionals	302.20954 HEN.H Mass communication in India	302.20954 MEL.C Critical issues in communication: Looking inward for answers	Next

Includes bibliographical references (pages 249-267) and index.

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