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Applying communication theory for professional life : a practical introduction / Marianne Dainton, La Salle University ; Elaine D. Zelley, La Salle University.

By: Contributor(s): Material type: TextTextEdition: Fourth editionDescription: xv, 272 pages : illustrations ; 24 cmISBN:
  • 9781506315478 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 302.201 23 DAI.A
Contents:
Introduction to communication theory -- Theory development -- Cognition and intrapersonal communication -- Individual and social approaches to communication -- Interpersonal communication -- Culture -- Persuasion -- Group communication -- Organizational communication -- Mediated communication -- Mass communication -- What should a communicator do?.
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Holdings
Item type Current library Home library Call number Status Date due Barcode
Book Book Campus Library Kariavattom Processing Center Campus Library Kariavattom 302.201 DAI.A (Browse shelf(Opens below)) Available UCL28251

Includes bibliographical references (pages 249-267) and index.

Introduction to communication theory -- Theory development -- Cognition and intrapersonal communication -- Individual and social approaches to communication -- Interpersonal communication -- Culture -- Persuasion -- Group communication -- Organizational communication -- Mediated communication -- Mass communication -- What should a communicator do?.

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