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Routledge handbook of political advertising edited by Christina Holtz-Bacha and Marion R. Just.

By: Contributor(s): Material type: TextTextDescription: xix, 417 pages ; 25 cmISBN:
  • 9781138908307 (hbk)
Other title:
  • Handbook of political advertising
Subject(s): DDC classification:
  • 324.73 23 HOL.R
Contents:
Ample opportunities mostly regulated : political advertising across the world / Christina Holtz-Bacha -- Modern political advertising / Steve Jarding, Steve Bouchard & Justin Hartley Methodological approaches / Michael W. Kearney & Mary C. Banwart -- Gender and political advertising : content and effects / Dianne Bystrom -- Negative advertising / Todd L. Belt -- The effects of political advertising / Travis N. Ridout & Jenny L. Holland -- Political advertising in Argentina / Martín D'Alessandro -- Prime time electoral propaganda : the Brazilian model of free airtime / Alessandra Aldé & Felipe Borba -- Political advertising in Chile : state of play in a period of changes / Alberto Pedro López-Hermida Russo -- The role of political advertising in the Czech Republic / Jan Jirák & Anna Matuková -- Political advertising in France : the story and effects of a slow liberalization / Alexandre Borrell & Jamil Dakhlia -- Does political advertising still have an impact on the outcome of election campaigns' political advertising in Hungary / Jolán Róka -- Political advertising in Italy / Edoardo Novelli -- A string of phenomena : a meta-ethnographic synthesis of qualitative studies and reviews of the advertising campaign of the 13th General Election in Malaysia / Aida Mokhtar -- The lousy avalanche : political advertising in Mexico / Julio Juárez-Gámiz & Marco Arellano-Toledo -- Political advertising in Turkey / Baki Can -- Political advertising in Spain (1977-2015) : from education to indirect effects / Teresa Sádaba & Matias Jove -- The longest running series on television : party political broadcasting in Britain / Simon Cross and Dominic Wring -- Bulgaria : election advertising in mediatized politics / Lilia Raycheva -- Audio-visual political advertising in Finland / Tom Moring -- Media, political advertising and election campaigning in Russia / Sergei A. Samoilenko & Elina Erzikova -- Sweden : ten years with television advertising / Bengt Johansson -- The wild, wild west : political advertising in the United States / Marion Just & Ann Crigler -- Political advertising in Australia : the dominance of television / Rodney Smith & Stephen Mills -- Political advertising in Canada : navigating the waters of free and fair elections / Guy Lachapelle & Tristan Masson -- Political advertising in Colombia : between the narratives of war and peace / Miguel García-Sánchez & Jair Alberto Arciniegas -- A serious matter : political advertising in Germany / Christina Holtz-Bacha -- Japanese political advertising in a changing media and electoral environment / Jinah Lee -- Political advertising in the Netherlands : (still) little ado about (almost) nothing / Rens Vliegenthart & Sanne Kruikemeier -- Towards professionalization and Americanization : audiovisual political advertising in Poland (1989-2015) / Boguslawa Dobek-Ostrowska -- The rise of television advertising in a traditional campaign environment : the case of South Africa / Robert Mattes & Ian Glenn -- Conclusion : democracy and political advertising / Marion Just.
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Holdings
Item type Current library Home library Call number Status Date due Barcode
Book Book Campus Library Kariavattom Processing Center Campus Library Kariavattom 324.73 HOL.R (Browse shelf(Opens below)) Available UCL25441

Includes bibliographical references and index.

Ample opportunities mostly regulated : political advertising across the world / Christina Holtz-Bacha -- Modern political advertising / Steve Jarding, Steve Bouchard & Justin Hartley Methodological approaches / Michael W. Kearney & Mary C. Banwart -- Gender and political advertising : content and effects / Dianne Bystrom -- Negative advertising / Todd L. Belt -- The effects of political advertising / Travis N. Ridout & Jenny L. Holland -- Political advertising in Argentina / Martín D'Alessandro -- Prime time electoral propaganda : the Brazilian model of free airtime / Alessandra Aldé & Felipe Borba -- Political advertising in Chile : state of play in a period of changes / Alberto Pedro López-Hermida Russo -- The role of political advertising in the Czech Republic / Jan Jirák & Anna Matuková -- Political advertising in France : the story and effects of a slow liberalization / Alexandre Borrell & Jamil Dakhlia -- Does political advertising still have an impact on the outcome of election campaigns' political advertising in Hungary / Jolán Róka -- Political advertising in Italy / Edoardo Novelli -- A string of phenomena : a meta-ethnographic synthesis of qualitative studies and reviews of the advertising campaign of the 13th General Election in Malaysia / Aida Mokhtar -- The lousy avalanche : political advertising in Mexico / Julio Juárez-Gámiz & Marco Arellano-Toledo -- Political advertising in Turkey / Baki Can -- Political advertising in Spain (1977-2015) : from education to indirect effects / Teresa Sádaba & Matias Jove -- The longest running series on television : party political broadcasting in Britain / Simon Cross and Dominic Wring -- Bulgaria : election advertising in mediatized politics / Lilia Raycheva -- Audio-visual political advertising in Finland / Tom Moring -- Media, political advertising and election campaigning in Russia / Sergei A. Samoilenko & Elina Erzikova -- Sweden : ten years with television advertising / Bengt Johansson -- The wild, wild west : political advertising in the United States / Marion Just & Ann Crigler -- Political advertising in Australia : the dominance of television / Rodney Smith & Stephen Mills -- Political advertising in Canada : navigating the waters of free and fair elections / Guy Lachapelle & Tristan Masson -- Political advertising in Colombia : between the narratives of war and peace / Miguel García-Sánchez & Jair Alberto Arciniegas -- A serious matter : political advertising in Germany / Christina Holtz-Bacha -- Japanese political advertising in a changing media and electoral environment / Jinah Lee -- Political advertising in the Netherlands : (still) little ado about (almost) nothing / Rens Vliegenthart & Sanne Kruikemeier -- Towards professionalization and Americanization : audiovisual political advertising in Poland (1989-2015) / Boguslawa Dobek-Ostrowska -- The rise of television advertising in a traditional campaign environment : the case of South Africa / Robert Mattes & Ian Glenn -- Conclusion : democracy and political advertising / Marion Just.

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