Routledge handbook of political advertising
Holtz-Bacha, Christina, ed.
Routledge handbook of political advertising Handbook of political advertising edited by Christina Holtz-Bacha and Marion R. Just. - xix, 417 pages ; 25 cm
Includes bibliographical references and index.
Ample opportunities mostly regulated : political advertising across the world / Christina Holtz-Bacha -- Modern political advertising / Steve Jarding, Steve Bouchard & Justin Hartley Methodological approaches / Michael W. Kearney & Mary C. Banwart -- Gender and political advertising : content and effects / Dianne Bystrom -- Negative advertising / Todd L. Belt -- The effects of political advertising / Travis N. Ridout & Jenny L. Holland -- Political advertising in Argentina / Martín D'Alessandro -- Prime time electoral propaganda : the Brazilian model of free airtime / Alessandra Aldé & Felipe Borba -- Political advertising in Chile : state of play in a period of changes / Alberto Pedro López-Hermida Russo -- The role of political advertising in the Czech Republic / Jan Jirák & Anna Matuková -- Political advertising in France : the story and effects of a slow liberalization / Alexandre Borrell & Jamil Dakhlia -- Does political advertising still have an impact on the outcome of election campaigns' political advertising in Hungary / Jolán Róka -- Political advertising in Italy / Edoardo Novelli -- A string of phenomena : a meta-ethnographic synthesis of qualitative studies and reviews of the advertising campaign of the 13th General Election in Malaysia / Aida Mokhtar -- The lousy avalanche : political advertising in Mexico / Julio Juárez-Gámiz & Marco Arellano-Toledo -- Political advertising in Turkey / Baki Can -- Political advertising in Spain (1977-2015) : from education to indirect effects / Teresa Sádaba & Matias Jove -- The longest running series on television : party political broadcasting in Britain / Simon Cross and Dominic Wring -- Bulgaria : election advertising in mediatized politics / Lilia Raycheva -- Audio-visual political advertising in Finland / Tom Moring -- Media, political advertising and election campaigning in Russia / Sergei A. Samoilenko & Elina Erzikova -- Sweden : ten years with television advertising / Bengt Johansson -- The wild, wild west : political advertising in the United States / Marion Just & Ann Crigler -- Political advertising in Australia : the dominance of television / Rodney Smith & Stephen Mills -- Political advertising in Canada : navigating the waters of free and fair elections / Guy Lachapelle & Tristan Masson -- Political advertising in Colombia : between the narratives of war and peace / Miguel García-Sánchez & Jair Alberto Arciniegas -- A serious matter : political advertising in Germany / Christina Holtz-Bacha -- Japanese political advertising in a changing media and electoral environment / Jinah Lee -- Political advertising in the Netherlands : (still) little ado about (almost) nothing / Rens Vliegenthart & Sanne Kruikemeier -- Towards professionalization and Americanization : audiovisual political advertising in Poland (1989-2015) / Boguslawa Dobek-Ostrowska -- The rise of television advertising in a traditional campaign environment : the case of South Africa / Robert Mattes & Ian Glenn -- Conclusion : democracy and political advertising / Marion Just.
9781138908307 (hbk)
2016040025
Advertising, Political.
Advertising, Political--Case studies.
324.73 / HOL.R
Routledge handbook of political advertising Handbook of political advertising edited by Christina Holtz-Bacha and Marion R. Just. - xix, 417 pages ; 25 cm
Includes bibliographical references and index.
Ample opportunities mostly regulated : political advertising across the world / Christina Holtz-Bacha -- Modern political advertising / Steve Jarding, Steve Bouchard & Justin Hartley Methodological approaches / Michael W. Kearney & Mary C. Banwart -- Gender and political advertising : content and effects / Dianne Bystrom -- Negative advertising / Todd L. Belt -- The effects of political advertising / Travis N. Ridout & Jenny L. Holland -- Political advertising in Argentina / Martín D'Alessandro -- Prime time electoral propaganda : the Brazilian model of free airtime / Alessandra Aldé & Felipe Borba -- Political advertising in Chile : state of play in a period of changes / Alberto Pedro López-Hermida Russo -- The role of political advertising in the Czech Republic / Jan Jirák & Anna Matuková -- Political advertising in France : the story and effects of a slow liberalization / Alexandre Borrell & Jamil Dakhlia -- Does political advertising still have an impact on the outcome of election campaigns' political advertising in Hungary / Jolán Róka -- Political advertising in Italy / Edoardo Novelli -- A string of phenomena : a meta-ethnographic synthesis of qualitative studies and reviews of the advertising campaign of the 13th General Election in Malaysia / Aida Mokhtar -- The lousy avalanche : political advertising in Mexico / Julio Juárez-Gámiz & Marco Arellano-Toledo -- Political advertising in Turkey / Baki Can -- Political advertising in Spain (1977-2015) : from education to indirect effects / Teresa Sádaba & Matias Jove -- The longest running series on television : party political broadcasting in Britain / Simon Cross and Dominic Wring -- Bulgaria : election advertising in mediatized politics / Lilia Raycheva -- Audio-visual political advertising in Finland / Tom Moring -- Media, political advertising and election campaigning in Russia / Sergei A. Samoilenko & Elina Erzikova -- Sweden : ten years with television advertising / Bengt Johansson -- The wild, wild west : political advertising in the United States / Marion Just & Ann Crigler -- Political advertising in Australia : the dominance of television / Rodney Smith & Stephen Mills -- Political advertising in Canada : navigating the waters of free and fair elections / Guy Lachapelle & Tristan Masson -- Political advertising in Colombia : between the narratives of war and peace / Miguel García-Sánchez & Jair Alberto Arciniegas -- A serious matter : political advertising in Germany / Christina Holtz-Bacha -- Japanese political advertising in a changing media and electoral environment / Jinah Lee -- Political advertising in the Netherlands : (still) little ado about (almost) nothing / Rens Vliegenthart & Sanne Kruikemeier -- Towards professionalization and Americanization : audiovisual political advertising in Poland (1989-2015) / Boguslawa Dobek-Ostrowska -- The rise of television advertising in a traditional campaign environment : the case of South Africa / Robert Mattes & Ian Glenn -- Conclusion : democracy and political advertising / Marion Just.
9781138908307 (hbk)
2016040025
Advertising, Political.
Advertising, Political--Case studies.
324.73 / HOL.R