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Better mousetrap: Brand invention in a media

By:

Simon Pont

Material type: Text

Text

TextPublication details: New Delhi Kogan page 2013ISBN:

9780749466213

Subject(s):

Branding Marketing Internet marketing

DDC classification:

658.827 PON.B

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Holdings
Item type	Current library	Home library	Collection	Call number	Status	Date due	Barcode
Book	Campus Library Kariavattom Processing Center	Campus Library Kariavattom	Non-fiction	658.827 PON.B (Browse shelf(Opens below))	Available		UCL16526

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Previous	No cover image available No cover image available		No cover image available No cover image available					Next
Previous	658.827 GAB.B Brand psychology: Consumer perceptions corporate reputations	658.827 JAG.B Brand switch: Principles and strategies for brand success	658.827 KOM.B Brand challenge: Adapting branding to sectorial imperatives	658.827 PON.B Better mousetrap: Brand invention in a media	658.83 BEL.Q Qualitative consumer and marketing research	658.834 BIR.S Social networks and their economics: Influencing consumer choice	658.8342 LAN.C Consumer behaviour in action: Real life applications for marketing managers	Next

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