Better mousetrap: Brand invention in a media (Record no. 200204)

MARC details
000 -LEADER
fixed length control field 00325nam a22001217a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749466213
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number PON.B
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Simon Pont
245 ## - TITLE STATEMENT
Title Better mousetrap: Brand invention in a media
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Kogan page
Date of publication, distribution, etc. 2013
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding
-- Marketing
-- Internet marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Non-fiction Campus Library Kariavattom Campus Library Kariavattom Processing Center 13/02/2015   658.827 PON.B UCL16526 13/02/2015 13/02/2015 Book