Advertising media planning A brand management approach /
Material type:
TextPublication details: New Delhi : PHI , 2009.Description: viii+144ISBN: - 9788120325298
| Item type | Current library | Home library | Call number | Status | Date due | Barcode | |
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Kerala University Library | Kerala University Library | 1:3,2:(X:513) P4 (Browse shelf(Opens below)) | Available | 289185 |
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| 1:3,2:(R4) Q4 Media ethics Key principles for responsible practice / | 1:3,2:(U) P9 Geographies of media and communication A critical introduction / | 1:3,2:(X:1).212 Q8(RT) Study on the nature of media consumption in Kerala | 1:3,2:(X:513) P4 Advertising media planning A brand management approach / | 1:3,2:(X8(A)) P3 Media economics Understanding markets, industries and concepts / | 1:3,2:(X8(A)) Q9 Media Economics: Theory and Practice/ | 1:3,2:(X8(A)) R2 The Routledge Companion to Media Industries |
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