Advertising media planning (Record no. 148865)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00424nam a2200157Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788120325298 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kelley, Larry D. |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising media planning |
| Sub Title | A brand management approach / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi : |
| Name of publisher | PHI , |
| Year of publication | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | viii+144 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jugenheimer, Donald W. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General |
| 923 ## - | |
| -- | 20130111 |
| -- | 00195 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home Library | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Kerala University Library | Kerala University Library | 25/03/2013 | D C Books | 1:3,2:(X:513) P4 | 289185 | 150.00 | 12/08/2017 | General |