Magic numbers for consumer marketing Key measures to evaluate marketing success /

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Material type: Text

TextPublication details: New Delhi : Wiley India , 2007.Description: vii+309ISBN:

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Holdings
Item type	Current library	Home library	Collection	Call number	Status	Date due	Barcode
General	Kerala University Library	Kerala University Library	LC1 Live Collection Groud Floor	X:321-5 P5 (Browse shelf(Opens below))	Available		269049

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Previous	X:321 P71,P71;1,P9 Consumer behavior Buying, having and being /	X:321 Po Commentary on consumer behaviour /	X:321 (Z2) N9;1 Consumer protection in India : problems and prospects /	X:321-5 P5 Magic numbers for consumer marketing Key measures to evaluate marketing success /	X:321-51:f P6 Ethnography for marketers A guide to consumer immersion /	X:321-8 N5 Customer care /	X:321-8 P1-P1;1 Supply chain management Strategy, planning and operation /	Next

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