Magic numbers for consumer marketing (Record no. 137919)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 00449nam a2200157Ia 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 8126510617 |
100 ## - MAIN ENTRY--AUTHOR NAME | |
Personal name | Davis, John |
245 ## - TITLE STATEMENT | |
Title | Magic numbers for consumer marketing |
Sub Title | Key measures to evaluate marketing success / |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | New Delhi : |
Name of publisher | Wiley India , |
Year of publication | 2007. |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | vii+309 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | General |
923 ## - | |
-- | 20080829 |
-- | MBC-1279/0 |
Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home Library | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Cost, replacement price | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|
LC1 Live Collection Groud Floor | Kerala University Library | Kerala University Library | 25/03/2013 | Modern Book Centre | X:321-5 P5 | 269049 | 399.00 | General |